How to Build a High-Converting Sales Funnel on LinkedIn

Maybe they’re getting new followers, more engagement and so on, but it’s not really translating into solid conversions. Seldom is making a purchase on a person’s mind when they’re scrolling through their Facebook feed. Here’s a graph from AaronZakowski.com that shows us what most people spend their time doing on Facebook. Learn how I use sales funnels to drive sales and increase my conversions. Omniconvert Explore shows where visitors drop off with heatmaps and session insights, captures why with on-site surveys, and lets you A/B test the fix to any stage, all in one CRO platform.

The attribution models are built for exactly the kind of multi-stakeholder, long-cycle buying behaviour that B2B marketers deal with every day. This allows us to determine the most effective channels for different customer types, making our lead generation and sales approach more efficient. This data-driven approach drives lead attraction and increases conversions. Smart sellers and lead generation teams know that customization makes a big difference in attracting prospects and converting sales, but it takes lots of time. Smart ad targeting optimizes campaigns across Google, LinkedIn and Meta, which elevates outreach.

If you’re just starting out, you may also hire someone to conduct target audience and market research for you. If you already have an established customer base, run a survey to learn more about them and their preferences. Use our no-code automation builder to send messages throughout the customer journey, from welcome series to order confirmations. Customers in the decision-making process get several news outlet articles promoting the product as well as real people’s reviews. They’re actively researching your company but aren’t ready to buy anything yet. Your goal here is to persuade them to follow your brand, catch their attention, and ensure sustained engagement.

Company representatives answer questions in a community where people are already discussing financial decisions. The traditional social media marketing funnel assumes that people move from awareness to consideration to conversion in a straight line. Build landing pages and sales funnels that load fast, keep visitors engaged, and help convert more of your traffic. These posts attract people already thinking about monetization and performance. Decent traffic means you’re ready to optimize with more sophisticated funnels that maximize the value of every visitor.

Your goal of MOFU content is to capture their interest, nurture it, and convince them you’re the right product for the job. Some people in your industry have built a large audience of loyal readers, listeners, and viewers. Your goal is to “open up the funnel,” i.e., introduce your brand to as many relevant people as possible and attract prospects.. Every business has a customer journey and, therefore, a marketing funnel. You’ll be able to ensure you’re executing marketing tactics at each marketing funnel stage.

Stage 2: The Low-Friction Lead Magnet (Interactive, Not Static)

A fast site reduces friction and keeps shoppers focused on products rather than performance issues. When executed thoughtfully, a phone call converts hesitation into confidence. Many shoppers hesitate at checkout because questions remain unanswered. Decision-makers value efficient dialogue in which questions are answered immediately.

Craft offers and lead magnet funnel assets

When followers feel acknowledged, they are likelier to engage with your content, share it, and advocate for your brand. This way, you can optimize your hashtag strategy and enhance your reach on Instagram effortlessly. The tool provides hashtag recommendations tailored to your content, helping you discover trending hashtags and analyze their performance. When choosing hashtags, it’s important to balance widely used tags and those more specific to your brand or niche.

Start with one simple funnel focused on one clear goal. They need time, more information, and several touchpoints before they’re ready to commit. How many people see your landing page?

What is a sales funnel? A simple explanation

Historically, companies have thought the difference between marketing and sales funnels is based on where a potential customer is in their journey. Then optimize relentlessly based on data. A 2% better conversion rate at each stage can double overall funnel performance. When someone achieves their first goal, they're ready for the next level. You’ve come this far and converted some clients, now do more with those people.

The recurring layer (paid group, AI agent) is what makes the math compelling, but it takes 60–120 days for retention to stabilize and recurring revenue to compound. By month 6 her recurring revenue alone (paid group + AI agent) hit $12,400/month and total monthly funnel revenue cleared $52K/month — roughly 25× her old quarterly revenue. The paid group is the engine of recurring revenue in the coaching sales funnel. Participants who completed convert into the paid group and the high-ticket offer at 3–5× the rate of participants who dropped off.

• Tower 28 Beauty, for example, sparks interest through an interactive quiz that asks a series of questions about visitors’ skin, such as, “Do you have sensitive or sensitized skin?
• Omniconvert Explore is the conversion rate optimization platform that shows where visitors drop off with heatmaps and surveys, and lets you A/B test the fix at any funnel stage without a developer, averaging a 23.2 percent conversion uplift across 70,000+ experiments.
• Then bridge to how your solution addresses their real concern.
• That is why several of our partner brands also use it for conversion tracking.
• The modern conversion funnel can have many entrance points, meaning people can enter at any stage of their life-cycle, they can leave and enter again.

The Awareness stage is when people first learn about your brand. A marketing funnel is a multi-stage process that guides potential customers from first learning about a product to making a purchase. In this guide, I’ll show you everything you need to know about marketing funnels. Knowing how a marketing funnel works can help Sales funnel you diagnose problems and improve your marketing strategy. He writes on social media strategy, analytics, audience growth, and competitor analysis, covering topics like best posting times and competitor mapping.

In other words, you’re in complete control over the user experience that someone has on your website. Your website showcases your brand without content from other social media users, including competitor products. This built-in analytics feature shows you your most popular content, who your followers are, and how they found you. Similarly, if you’re using Instagram as a way to drive foot traffic to physical stores, use niche hashtags along with location tags to reach followers in that area. Aside from the content format you’re using, test different topics or themes.

Exceed.ai is the perfect fit for businesses and organizations that aim to optimize their sales funnel’s lead nurturing and conversion stages. It’s about making your team more efficient and your customers happier, all while gaining valuable insights to keep improving your sales approach. Understanding this process helps businesses create impactful marketing and boost revenue. Each stage requires specific strategies and actions to move prospects through the funnel and guide them to purchase.

Your goal is to make it easy for them to take action and click “buy.” The Action stage (also known as the Conversion stage) is when your prospective customers have decided they’re going to buy from you. Just because they know who you are and what you do doesn’t mean you’re their final choice. The Desire stage (also known as Consideration) is when people evaluate your product or service. The Interest stage is when people start to engage with your brand.

When conversion rates disappoint, frustration spreads across departments. They analyze stage performance, test new offers, refine targeting, and adjust follow-up strategies. A defined funnel creates shared language and measurable checkpoints. Leadership can identify bottlenecks quickly instead of blaming performance broadly.